B Live | Clean Kerala Initiative Rolls Out; Looks to Keep Garbage, Plastic Off Tourist Spots

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A novel initiative piloted by the Kerala State Responsible Tourism Mission got rolled out in a bid to keep prime tourism destinations across Kerala plastic and garbage free. Kadakampally Surendran, Kerala’s Minister for Tourism, Co-operation and Devaswom, launched the “Clean Kerala Initiative” with the co-operation of the stake-holders in the tourism sector. Flagging off the project and a two-day workshop in Thiruvananthapuram, Surendran lauded the role of Responsible Tourism (RT) Mission in rejuvenating the tourism sector by promoting good practices like the “Green Code of Conduct.”

“Responsible Tourism Mission (RT) is not just a propaganda tool of the government but it is an integral component of the tourism policy,“ he said.

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